Report urges caterers to explore retail channels

| 105 | :   Twitter |   LinkedIn

Caterers are advised to focus on their strengths while offering pre-cooked meals and packaged food through retail channels, according to a joint report by the China Chain Store & Franchise Association and domestic consultancy New Catering Big Data.

Report urges caterers to explore retail channels

More from Business

“Many caterers are fully leveraging their brand awareness to transform popular dishes into retail consumer products,” said Wang Hongdong, founder of New Catering Big Data.

In the first three quarters, revenue of China’s catering industry was down 23.9 percent from a year earlier to 2.52 trillion yuan (US$383.1 billion), according to the National Bureau of Statistics.

In October, catering revenue was 437.2 billion yuan, leaving the growth rate positive for the first time this year at a 0.8 percent pace.

The booming Internet industry and digitalization trend has offered new opportunities for the catering business.

According to a survey of 71 domestic catering groups by the CCFA earlier this year, 90 percent of caterers started to offer takeaway service after the novel coronavirus outbreak and 46 percent half-prepared meals.

Catering groups should focus on a selected number of hit products instead of offering a large variety of product lines in the initial stage, according to the joint report.

Most restaurants have strong brand awareness among shoppers and also rich supply chain and marketing capabilities, but they still face challenges such as shortages in retailing experience and talent, the report points out.

Demand for pre-cooked food and ready-to-heat meals boomed after the pandemic outbreak.

Advertise Here

The popularity of delivery service also allows restaurants to sell packaged food to online shoppers who are not necessarily frequent diners.

| 442 | :   Twitter |   LinkedIn


Source : Reuters | Photocredit : Google

Follow China Today

Subscribe Now

Enter your email address:

Topics Business

Related News

Family heritage comes to Internet

Wearing her iconic brown apron and sleeves with a white cotton glove on the left hand, Qiao Xue sat at the worktable in front of her cell phone,…

Most U.S. companies in China optimistic about Biden administration: business group

Over 60% of American businesses in China are more optimistic about doing business in China after the results of the United States presidential election, according to a business…

HK people detained in China send ‘doubtful’ letters from prison

Family members of some of the 12 Hong Kong people arrested by China at sea in August said on Thursday they have received their first letters from them,…


China Today Wiki

Popular News by Topics